PERQ
Brand and product for a DeFi launch platform with a simple promise: deposit blue-chip assets, farm upcoming token launches with the yield, and get your principal back.
Launchpads usually ask you to risk the money you bring. PERQ flips that — your WETH, USDC, or WBTC sits in battle-tested DeFi earning yield, and it's the yield that buys you an allocation in the next token launch. Principal returned. The product had to make that mechanic feel as safe as it is, while staying loose enough to be fun.
THE BRIEF
Take a mechanic that takes three sentences to explain and make it legible in three seconds — then wrap it in a brand that doesn't look like every other DeFi terminal. Design the core surfaces, prove the flows in working software, and give the character world room to sell it.
THE WORK
Everything runs on a coffee metaphor. Deposits don't pend — they brew. Batches share gas the way a pot shares a pour. Points are BEAN$, loyalty tiers are roast cards, and the roaster itself animates your transaction while it settles. It's one metaphor, applied everywhere, so the scariest moments in DeFi — waiting on a transaction, reading a rewards table — become the friendliest.
The sharpest mechanic is the spend. PERQ needs its token burned, and the loyalty cards are what make burning feel like a reward instead of a cost: spend PERQ, earn BEAN$, unlock the next roast tier. The trick is where the balance lives — BEAN$ sits in a database, not on chain. No wallet popup, no signing, no gas: tap a card and the balance moves instantly, like a coffee-shop stamp. The one action the product most wants you to repeat is the one action with zero friction.
The product side is three surfaces: launch pools you can price at a glance, a pool page that treats each project like a proper listing — team, supply, TVL over time — and the Perqfolio, one board holding every position, boost, and claim. All of it was built as a working React prototype with GSAP motion, because a flow you can click tells the truth in a way a mockup can't.
Around the interface lives the character world: the skater cup, the moka pot, the coffee-house regulars. They carry the launch announcements, the mobile launch screens, and the promo motion — the loose, hand-drawn counterweight to the numerals doing the serious work.