I created the concept and campaign rollout for Edl Sheeran's No.6 collaborations album alongside Luke Tipping at Atlantic Records. The direction was to follow a lo-fi, urban, black-and-white style referencing Ed's previous artworks' painterly styles.

We built a world for Ed's fans to interact with the music in locations worldwide, building pop-up stores and listening parties where fans could leave messages and collect merchandise for the up-and-coming releases.